After the success of the spring Shop Hop, local merchants and community members are once again joining forces to support Memory Matters through a festive Holiday Shop Hop this season. The Holiday Shop Hop for Memory Matters will take place on Thursday, November 6, 2025, on Hilton Head Island, and Thursday, November 13, 2025, in Bluffton. Each participating boutique will donate 10% of sales from the day to Memory Matters, helping to sustain life-changing programs for families affected by dementia and cognitive challenges. 

Following the tremendous response to the first Shop Hop earlier this year—which filled local shops with laughter, generosity, and neighborly cheer—the Holiday edition adds a seasonal sparkle. Shoppers can expect festive décor, and holiday sips, while getting a head start on their holiday shopping and finding meaningful gifts that truly give back.

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In addition to shopping, attendees can learn more about Memory Matters’ programs—including caregiver support, respite services, and brain-health education—at select participating stores. 
Join your neighbors and friends for this holiday tradition in the making. Together, we can shop small, give big, and make memories for families across Hilton Head Island and Bluffton.